Sydney Arab Film Festival wins National Multicultural Marketing Award

On November 25 ICE won a prestigious 2008 National Multicultural Marketing Award from the NSW Community Relations Commission. The Integral Energy Community Award was presented to Mouna Zaylah and Fadia Abboud in recognition of their spectacular work promoting the 2008 Sydney Arab Film Festival.

Photo by Warren Duncan/Community Relations Commission of NSW

Stepan Kerkyasharian, Chair of the Community Relations Commission, said: “This is a true marketing success story which demonstrates that the smart use of every available marketing channel can pay off for a community organisation which had only 7,500 dollars to promote their ambitious plan for a language-specific film festival in western Sydney.”

“I am sure there are many lessons in this campaign for commercial marketers, big and small and for marketing managers at all tiers of government”.

Links

• Arabic film festival breaks language and cultural barriers to win important award

• Sydney Arab Film Festival Website

[Article posted 27 November 2008]