“Once the idea is in your bones you can competently describe your story to anyone” Alana Hicks on the importance of pitching skills. - Information & Cultural Exchange

“Once the idea is in your bones you can competently describe your story to anyone” Alana Hicks on the importance of pitching skills.

Alana Hicks is a freelance writer/producer/director working with web-based sketch comedy team The Kvetch Set Sketch Collective, and a contributing writer with I.C.E./Pasifika Film Fest initiative Pacific Noir. In 2019 Alana was a participant in the Greenlight pitching workshops with I.C.E. and Compton School. Here Alana shares her experience of the pitching workshops:

What project did you pitch at Greenlight 2019?
I pitched a web series called “Office at the End” about a group of office workers who survive a climate catastrophe, but are stuck in their office building with nothing to do except hold meetings and recreate the internet. The series speaks to themes of apathy, blind ambition, and corporate greed. With my collaborators at The Kvetch Set Sketch Collective, we’ve been developing the concept over the past few years, doing several live shows and multiple writer’s rooms. Participating in Greenlight helped us to consider the strengths and weaknesses of the project.

Why do you think it’s important to develop pitching skills and how did the Greenlight experience help?

It’s critical to know your project so intimately you can sum up the whole idea succinctly, as well as describe every element of it, such as the tone, characters, season arcs, audience and more. Once the idea is in your bones you can competently describe your story to anyone, and have a better shot at getting it made. Pitching helps to clarify the most essential elements of your story. The Compton School is all about empowering storytellers to develop their craft to the highest professional level, always knowing that authorial voice and authenticity are the tools we need to innovate and succeed.

Where is your project at now?
We’ve retitled the project “Last Monday”, and developed a series of short videos for social media to develop the tone and characters of the project further, and engage potential audience. We have developed first draft scripts, and pitch documents and once the run of short videos are completed, we will endeavour to find a producer to assist with securing funding for the web series production. With the world on fire, the project is more topical than ever.

You can still register as a member of the “wise crowd” for our next pitching event on the 18th of June.
Find out more here.

Alana Hicks | Photo: Alessio Di Nicola

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