WHERE ARE YOUR PEEPS? A Webinar exploring Pathways to Audience online with Rosie Lourde - Information & Cultural Exchange

WHERE ARE YOUR PEEPS? A Webinar exploring Pathways to Audience online with Rosie Lourde

Thursday July 9th – 5:30pm to 7pm
Where: Delivered via zoom, streamed directly to your computer.

How do you answer the ‘pathway to audience’ question?

For anyone who has filled in a grant application, you know what it like to face that dreaded question – what’s your pathway to audience?

With platforms and delivery modes for stories changing and switching so rapidly, one of the most important early decision to make is about the audience – who are they, where are they, and how do you engage them?

This session is a discussion, with anecdotes and examples, about how current modes of storytelling identify and engage with audiences in a saturated market.

How do you align your story with audiences? How does this overlap with your financing? And what are the merits and downsides of brand partnerships? 

Drawing on her mix of experiences as a ‘boots on the ground’ filmmaker and as a ‘behind the desk’ Screen Australia fund manager, writer/producer/director Rosie Lourde will unpack the shifting landscape and vital components of building your audience online (see bio below)

Places are limited – books essential
Book Now!

First Nations people, people from culturally and linguistically diverse backgrounds and people with disability are encourage to apply.


Rosie Lourde is a content creator traversing roles, formats and genres. Digital series Starting From Now which she acts in and producers has amassed over 135 million views online, sold to SBS and won numerous awards. Lourde worked as a writer and director on horror anthology series Deadhouse Dark which will premiere at CanneSeries 2020; was writer, director and producer of virtual reality film Breach; producer on indie feature Skin Deep; acted in feature Chocolate Oyster which screened at Sydney Film Festival 2018; and recently directed her first feature Romance On The Menu. She was formerly the Investment Manager of Online Production at Screen Australia, as well as a co-Vice President of WIFT NSW and has recently joined the Gender Matters Taskforce.

If you would like more information about WHERE ARE YOUR PEEPS? A Webinar exploring Pathways to Audience online with Rosie Lourde, you can get in contact with Barry Gamba at I.C.E. for more details
Barry Gamba
Producer, Screen Cultures
[email protected]
02 8821 9158

Produce Perfect is a project of Information + Cultural Exchange presented in partnership with Diversity Arts Australia. I.C.E. is supported by Create NSW and Major Government Partner Screen Australia